Everything you need to measure, understand, and improve your brand’s AI visibility.
CiteMetrix helps you understand how AI platforms — including ChatGPT, Perplexity, Claude, Google Gemini, Google AI Overviews, Grok, DeepSeek, Copilot, Meta AI, and more — perceive, describe, and cite your brand. The Platform Registry architecture supports unlimited AI platforms, so coverage grows as the landscape evolves. Whether you’re an SEO professional, brand manager, or agency, CiteMetrix gives you the data you need to optimize for the AI search era.
Sign up for beta access at citemetrix.com/beta. You’ll receive login credentials by email, usually within a few hours.
After logging in, navigate to My Clients to create a client (your company or your customer), then add a Brand Profile with the brand name, domain, industry, and target keywords you want to track.
Open the AI Brand Monitor or AI Citation Tracker and enter your brand details. CiteMetrix will query all configured AI platforms and return your visibility data, citation sources, and initial ModelScore™.
Explore your scores, read AI-generated descriptions of your brand, review citation sources, and identify gaps. Use the built-in remediation tools to start improving your visibility.
Your CiteMetrix Dashboard is a sidebar-driven workspace. Click any item in the left sidebar to load it in the main panel.
The sidebar is organized into the following sections:
Account-level settings (API Keys, Team, Security, Billing, API Usage) are accessible from your account menu in the top-right corner of the dashboard.
ModelScore™ is CiteMetrix’s proprietary composite metric that measures your brand’s overall AI visibility on a 0–100 scale. It’s the single number that answers: “How well do AI platforms know and recommend my brand?”
ModelScore is built from four weighted components:
Each time you run a scan, CiteMetrix records your ModelScore along with all four component scores. Over time, you’ll see trend lines that show whether your optimization efforts are working. The dashboard displays week-over-week and month-over-month changes.
The AI Brand Monitor reveals how AI platforms perceive your brand. Enter your brand name, website URL, industry, desired positioning, and key competitors, and CiteMetrix queries AI models to generate a comprehensive perception report.
The AI Citation Tracker tests whether AI platforms cite your website as a source when users ask questions related to your industry. Enter your domain, brand name, and a set of target queries (the kinds of questions your ideal customers would ask AI), and CiteMetrix runs each query across Perplexity to check for citations.
Think about the questions your target audience would type into ChatGPT or Perplexity. Focus on queries where being cited as a source would drive qualified traffic: “best [your category] tools,” “how to [solve problem you solve],” “[your industry] recommendations.” Test 5–10 queries per scan for a meaningful sample.
The AI Content Auditor analyzes your existing content through the lens of AI discoverability. It evaluates whether your pages are structured, written, and optimized in ways that make AI platforms more likely to cite them.
The auditor examines factors like content depth, topical authority signals, structured data, freshness indicators, and citation-worthiness. Each page receives a Citation Likelihood Score from 0–100 with specific recommendations for improvement.
The Brand Alignment Auditor crawls your website and compares what your pages actually communicate against your intended brand positioning. It identifies misalignments between your messaging and what AI platforms would extract from your site.
Enter your domain, a brief description of your business, and optionally your industry. The auditor crawls your key pages (homepage, about, services, testimonials, pricing) and uses AI to analyze positioning signals, service reality, testimonial themes, and pricing structure. You’ll receive a scored alignment report with per-page meta title and description rewrites optimized for AI visibility.
The Competitive Scorecard is an executive dashboard that ranks your brand against competitors across every AI platform. It answers the question: “Who’s winning the AI visibility race in my industry?”
Before an AI model can cite your website, its crawler has to visit and index your pages. AI Crawl Intelligence monitors which AI crawlers are accessing your site, how often, and what they’re indexing. Think of it as an early-warning system for AI visibility.
Status tiles for each crawler (allowed/blocked), crawl frequency charts, and pattern analysis showing which pages are crawled most often. If a crawler is blocked by your robots.txt, CiteMetrix flags it with a fix recommendation.
AI platforms sometimes fabricate facts about brands — wrong pricing, incorrect product details, outdated leadership, or entirely made-up features. For pharmaceutical companies, financial services, and healthcare brands, this isn’t just annoying — it’s a compliance risk.
CiteMetrix compares AI responses about your brand against your verified brand facts (entered in your Brand Profile). Every factual claim is evaluated for accuracy and flagged with a severity level:
Each flagged hallucination shows the AI’s claim, the verified fact, the platform where it appeared, and a recommended corrective action. The audit log tracks hallucinations over time so you can demonstrate compliance monitoring to regulators and stakeholders.
The Site Audit Dashboard performs a comprehensive, multi-tool SEO audit of any website. It crawls your site, then automatically runs a battery of analyses covering technical health, content quality, authority signals, and AI readiness.
Beyond AI visibility, CiteMetrix includes a full suite of 47 professional ESC tools organized across 10 categories, integrated directly into your CiteMetrix dashboard.
Content Brief Generator, Gap Analysis, Optimizer, Outline Creator, Refresh Advisor
On-Page SEO, Schema Generator & Advisor, Core Web Vitals, Crawl Checker, Robots Analyzer
Link Prospect Finder, Outreach Email Generator, HARO Response Generator, Domain Finder
Keyword Suggest, PAA Expander, NLP Extractor, N-Grams Extractor, Entity Extractor
Competitor Content Audit, SERP Analyzer, Share of Voice Calculator
Local Business Audit, GBP Post Generator, Local Competitor Analyzer
CiteMetrix organizes your work into a Client > Profile hierarchy. A Client represents a company or organization, and each Client can have multiple Brand Profiles (for example, different product lines, regional brands, or divisions).
Click My Clients in the sidebar, then + New Client. Enter the company name and optionally a contact name and notes. Active and archived clients can be filtered from the status dropdown.
Within a client, click + New Profile. Each profile includes a profile name, domain URL, industry, target keywords, and optional crawl settings (max pages, crawl depth, URL exclusion patterns). If you’ve connected Google Search Console, you can link a GSC property to the profile.
Every scan you run is automatically linked to the active profile. You can view, compare, and share past audits from the profile detail view. The comparison tool lets you put two audits side by side to track improvement over time.
CiteMetrix integrates with Google Search Console (GSC) and Google Analytics 4 (GA4) to enrich your visibility data with real search performance metrics.
From the dashboard, you’ll see a Connect Google option. Click it to authorize CiteMetrix via Google OAuth. We request only the webmasters.readonly scope — we can read your search performance data (queries, impressions, clicks, position) but cannot modify anything in your account.
Once connected, GSC data appears in your site audits and is available for keyword tracking. You can revoke access at any time from your Google Account Permissions page.
CiteMetrix uses a Bring Your Own Key (BYOK) architecture across all AI platforms. When you provide your own API keys, your scans go directly through those APIs with no per-prompt fees or usage ceilings from CiteMetrix. This gives you unlimited scanning at your own API cost.
BYOK is available for all AI platform integrations: Perplexity, OpenAI (ChatGPT), Anthropic (Claude), Google Gemini, xAI (Grok), DeepSeek, Microsoft Copilot, Meta AI, and any custom platforms you add via the Platform Registry. Enter your keys in API Keys from your account menu (top right of the dashboard). Keys are encrypted at rest and never shared.
The Platform Registry is CiteMetrix’s architecture for supporting unlimited AI platforms. Instead of being hard-coded to a fixed set of platforms, the Registry allows both built-in and custom platform definitions.
CiteMetrix ships with 10 built-in platform definitions that are pre-configured and ready to use once you add an API key: ChatGPT (OpenAI), Perplexity, Claude (Anthropic), Google Gemini, Google AI Overviews (via DataForSEO), Grok (xAI), DeepSeek, Microsoft Copilot, Meta AI (Llama), and You.com. New platforms are added as they become available.
Any AI platform that offers an OpenAI-compatible API can be added as a custom platform. From the Platform Registry in your dashboard settings, enter the platform name, API endpoint URL, and your API key. CiteMetrix will include it in all scans alongside the built-in platforms. This is available on all subscription tiers.
CiteMetrix offers four subscription tiers designed for different team sizes and use cases:
All plans use BYOK (Bring Your Own Key) — you supply your own AI API keys for scanning, which means unlimited scans with no per-query charges from CiteMetrix. You pay the AI providers directly, keeping your data private and your costs transparent.
Annual billing is available at a discount equivalent to 2 months free. Add-on packs for additional domains, seats, and scans can be purchased from Billing & Subscriptions in your account menu.
CiteMetrix includes four professional report types designed for different use cases. Generate reports from the Reports page in the Analysis section of the sidebar.
A point-in-time snapshot of your AI visibility. Includes your current ModelScore and component breakdown, citation rates across platforms, top-performing queries, and actionable recommendations for improvement. This is the report to use for quick stakeholder updates or pulse checks.
A period-over-period comparison that shows how your AI visibility has changed. Includes ModelScore trends, query movement (gained, lost, or stable), platform-by-platform performance changes, and key takeaways. Use this for client retainer reports and ROI justification.
Side-by-side competitor comparison. Includes share of voice breakdown, platform-level gaps (where competitors are cited and you are not), head-to-head citation comparisons, and competitive content opportunities. Best for competitive positioning analysis and content strategy planning.
Identifies the best opportunities to improve your AI citations. Includes uncited queries ranked by priority, platform citation gaps (where you could be cited but are not), competitive content gaps, and specific action items. Use this for content planning and editorial calendar development.
Stay informed about changes to your AI visibility without logging into the dashboard every day.
Enable score change alerts to receive an email notification whenever your ModelScore shifts significantly. You can set the sensitivity threshold to 3+, 5+, or 10+ points, depending on how closely you want to monitor changes. Alerts are sent to your configured alert email address (or your account email by default).
The weekly digest is a summary email that includes your current ModelScore, total citations, notable changes since the last digest, and any new competitor activity. Choose your preferred delivery day (Monday through Sunday). Click Send Test Digest to preview the format before enabling it.
By default, all alerts and digest emails go to your account email. You can set a different address in Domain Settings. This is useful for routing notifications to a shared team inbox or directly to a client contact.
Professional and Agency plans include multiple seats, allowing you to collaborate with colleagues or give clients read-only access to their data. Manage your team from Team in your account menu (top right).
CiteMetrix uses four permission levels:
Click Invite Member on the Team page, enter the person’s email address, and select their role. They will receive an invitation email with a link to accept. If they do not already have a CiteMetrix account, they will be prompted to create one. Pending invitations expire after 7 days but can be resent.
By default, team members can see all domains on your account. For agencies managing multiple client domains, you can restrict individual team members to specific domains. Click the domain access icon next to a team member’s name on the Team page to configure their access. When a whitelist is set, the member will only see data for their assigned domains.
Owners and Admins can remove team members at any time. Removal is immediate — the member loses access to all CiteMetrix data. Their WordPress account remains active but they will no longer see the CiteMetrix dashboard. All data stays with the account owner; nothing is deleted when a member is removed.
Account ownership can be transferred to a team Admin through a verified process. Navigate to Security (in your user dropdown menu), scroll to Transfer Ownership, and follow the instructions. Both parties must confirm via email before the transfer completes. After transfer, the previous owner is automatically added as an Admin.
CiteMetrix takes security seriously. Access your security settings from the 🔒 Security link in the user dropdown menu (top right of the dashboard).
Add an extra layer of protection to your account with time-based one-time passwords (TOTP). CiteMetrix 2FA works with any TOTP-compatible authenticator app, including Google Authenticator, Authy, 1Password, and Microsoft Authenticator.
To set up 2FA:
When you enable 2FA, CiteMetrix generates 10 single-use backup codes. If you ever lose access to your authenticator app, you can use one of these codes to log in. Each code works only once. If you run low on backup codes, use the Regenerate button on the Security page to create a fresh set (this invalidates all previous codes).
Account owners can require 2FA for all team members by enabling the Require 2FA for team setting on the Security page. When enabled, team members without 2FA will be prompted to set it up at their next login, and they will not be able to disable it while the requirement is active.
CiteMetrix ships with 10 built-in AI platforms: ChatGPT (OpenAI), Perplexity, Claude (Anthropic), Google Gemini, Google AI Overviews, Grok (xAI), DeepSeek, Microsoft Copilot, Meta AI (Llama), and You.com. Beyond these, the Platform Registry lets you add unlimited custom platforms that use OpenAI-compatible APIs. Each platform has different training data and citation behaviors, so monitoring across platforms gives you a complete picture of your AI visibility.
We recommend running a Brand Monitor scan at least once a month and a Citation Tracker scan every two weeks. AI models update their knowledge and behavior regularly, so consistent tracking lets you spot changes and measure the impact of your optimization work.
Yes. The Client & Profile management system is designed for agencies and consultants managing multiple brands. Each client can have multiple brand profiles, and every scan is tracked in the audit history for easy reporting.
A mention is when an AI platform references your brand name in its response text. A citation is when the AI explicitly links to your website as a source. Citations are more valuable because they can drive direct referral traffic and signal to the AI model that your content is authoritative.
No. CiteMetrix is a monitoring and analysis platform. It queries AI platforms on your behalf and analyzes your existing content — it never modifies your website, submits anything to search engines, or make changes to your pages.
The LLM Text Generator creates an llms.txt file for your website. This is an emerging standard (similar to robots.txt) that tells AI crawlers how to interpret your site, what to cite, and how to attribute your content. You configure your preferences, generate the file, and upload it to your site root.
Each subscription tier includes a specific number of team seats (Professional: 3, Agency: 10). The account owner does not count against the seat limit. You can invite team members with different roles (Admin, Analyst, Viewer) and control which domains each person can access. If you need more seats, you can purchase add-on seat packs from Billing & Subscriptions in your account menu.
Any TOTP-compatible authenticator app works with CiteMetrix. Popular options include Google Authenticator, Authy, 1Password, and Microsoft Authenticator. CiteMetrix uses the standard RFC 6238 algorithm with 30-second time steps and 6-digit codes.
CiteMetrix is actively pursuing SOC 2 compliance. We have implemented the core technical controls (encryption at rest and in transit, role-based access, audit logging, two-factor authentication, rate limiting, and data isolation) and have completed all 9 required policy documents. The formal audit process is planned for post-funding. Enterprise prospects requiring a security review can contact us directly.
Need help? We’re here.
For bug reports or feature requests, email support with a description and screenshots if possible. Beta users’ feedback directly shapes the product roadmap.