Reports & Digests
What CiteMetrix sends to your inbox, when it sends it, and how to use the weekly digest as your primary cadence.
CiteMetrix is designed so you don’t have to log in every day to know what’s happening. The weekly digest email is the primary “stay in the loop” channel; it summarizes the week, calls out anything that needs attention, and links into the dashboard for the items where you actually want to take action.
This article covers what gets sent, when, and how to tune the experience to your workflow.
The weekly digest
Cadence: Every Monday morning, around 8 AM in your account’s configured timezone (default UTC if unset).
Recipient: The primary user on the account. On Pro/Agency plans with multiple seats, each user gets their own digest scoped to the domains they have access to.
Contents (in order):
- Headline ModelScore line. “Your ModelScore is X (up/down Y points from last week).” If your score changed materially, the next line explains which component drove the move.
- The week’s hallucinations. Count of new hallucinations detected, broken down by severity. The 3-5 most impactful ones get linked individually so you can jump straight to the remediation panel.
- Citation summary. Total scans run, total citations captured, top platforms by citation count. Shows the trend versus the prior week.
- Share of Voice snapshot (Pro/Agency only, when competitors are configured). Your overall share, your top competitor’s share, and whether your share is up or down versus the prior week.
- Recommended action. A single, prioritized recommendation for the week — usually pointing at the highest-leverage hallucination to fix or the technical readiness item that would unlock the most score.
- Footer. Direct link to the dashboard; one-click unsubscribe; link to update preferences.
The digest is intentionally short — typically a 60-second skim. The deep work happens in the dashboard once something in the digest catches your attention.
Reports: the Report Builder
Separate from the digest emails, the Report Builder turns your scan data into branded, client-ready documents you can hand to a stakeholder who never logs in. It’s the single place for reporting — it replaced the older standalone reports.
What a report is — and isn’t. A report is a point-in-time document (or an on-screen view) built from one domain’s scan data for a period you choose: ModelScore and its components, citations, Share of Voice, hallucinations, technical readiness, content opportunities, and more, depending on the template. It is not the weekly digest email (that’s a short recurring summary, covered below), and it’s not the live dashboard — it’s a snapshot you can download, present, or schedule.
The four tabs
- Prebuilt — ready-made report templates for the most common needs (AI Visibility, Monthly Progress, Competitive Intelligence, Content Opportunity, Executive Briefing, Client QBR, Technical Deep Dive, Brand Health Check, and more). Each card lists the sections it includes.
- Custom — build your own from the available sections and save it as a reusable report template.
- Scheduled — report recipes you’ve saved to run and email on a recurring basis.
- Recent — reports you’ve already generated, ready to re-download.
Create a report, step by step
- Open the Report Builder from the dashboard menu.
- Pick a starting point: on the Prebuilt tab choose a ready-made report; or on the Custom tab click New report template, select the sections you want, choose the reader it’s written for, and save it.
- Click Generate report, then choose the domain, the time period, the format (PDF, PowerPoint, or an on-screen view), and which branding to apply.
- When it finishes, you can view it on screen (and click Ask the Analyst to dig into any number in plain English), Download the PDF or PowerPoint, or Save as definition to schedule it as a recurring emailed report.
Formats
- PDF — a polished, print-ready document for sharing or attaching.
- PowerPoint — native, editable slides. You can also upload your own branded
.pptxwith placeholder tokens and CiteMetrix fills them with the report’s live data (a mail-merge for slides). - On-screen view — read the report in the dashboard and ask the Analyst about any section, without generating a file.
Branding
Your logo, colors, and name are applied to PDF and PowerPoint output automatically. Set them once under Settings → Report Branding. Agency plans can save a different branding set per domain, so each client’s reports carry that client’s look.
Optional AI analysis
Reports can include an AI-written analysis layer — a per-section read plus an executive overview and next steps, written for the reader you chose and grounded in the domain’s actual scan data. It runs on your BYOK Anthropic key, so it’s optional and billed to your own API usage.
Scheduling & delivery
Any report can be saved as a definition and emailed on a recurring schedule — the generated PDF or PowerPoint is attached to the email, so recipients get the file directly. Manage saved and scheduled reports on the Scheduled tab.
Daily activity emails
CiteMetrix can also send a brief daily activity summary — much shorter than the weekly digest, focused on “did anything happen yesterday?” Off by default. Enable in Settings → Notifications → Daily Summary if you want it.
The daily summary is a one-paragraph email: yesterday’s scan count, any new Critical hallucinations, any scan failures, and a quick ModelScore line. It’s deliberately spare; if nothing material happened, the email is a single sentence saying so. Some users like the daily heartbeat; most prefer the weekly digest.
Critical alerts (real-time)
Separate from the digest cadence, CiteMetrix sends real-time alerts when something can’t wait until Monday. These come via email and (if you have the PWA installed with push enabled) as push notifications:
- Critical hallucination detected — fires immediately when a new contradiction is flagged at Critical severity
- Repeated scan failures — fires when a key has failed three scans in a row, usually meaning the API key has a problem
- Sharp ModelScore drop — fires on a 10+ point week-over-week drop
- API quota or billing issues — fires when a configured key is rejecting calls due to billing or quota state on the provider’s side
Real-time alerts respect quiet hours — outside 8 AM to 8 PM in your account’s timezone, alerts queue and deliver at the start of the next quiet-hours-clear window. You can override and allow 24/7 alerts in Settings → Notifications.
Internal/admin emails (operator-facing)
If you operate CiteMetrix for clients (Agency tier), you also receive admin-facing emails that customers don’t see:
- Daily admin digest — system health summary, scan volume across all your customers, any infrastructure-level concerns
- Customer milestone notifications — first scan completed, first hallucination resolved, plan upgrade
These go to the admin email configured in your installation, not to individual customers.
Email deliverability
CiteMetrix sends email through Amazon SES (verified domain citemetrix.com). If you’re not receiving expected emails:
- Check your spam folder. CiteMetrix has reasonable sender reputation, but new accounts occasionally see initial spam routing.
- Add
noreply@citemetrix.comto your contacts. - If you’re at a corporate domain with strict filtering, ask IT to allowlist the
citemetrix.comandexpertseoconsulting.comsender domains. (We send some operations email throughexpertseoconsulting.com.) - If digests still aren’t arriving, email eric@citemetrix.com — we can verify the send happened on our side and trace from there.
Customizing what you receive
In the dashboard, Settings → Notifications:
- Weekly digest: on/off, day of week, send time
- Daily summary: on/off
- Real-time alerts: per-category toggles (hallucinations, scan failures, score drops, billing issues)
- Quiet hours: start time / end time, or always-on
- Push notifications (PWA installs only): per-category toggles
The defaults are sensible for most operators: weekly digest on, daily summary off, all real-time alerts on with 8 PM – 8 AM quiet hours.
What CiteMetrix doesn’t email
- Generic “your scan completed” notifications. Routine scan completion is dashboard-visible; sending an email per scan would be noise. The PWA can push if you want active notifications during business hours.
- Marketing or upsell content. CiteMetrix’s transactional emails are about your account; we don’t send promotional content to active customers.
- Anything you didn’t opt into. All real-time alerts have toggles; the digest has an unsubscribe link in every footer.
Next steps
- Confirm your weekly digest is arriving — check Monday morning. If it isn’t, check Settings → Notifications to confirm it’s enabled.
- Configure quiet hours if your default schedule doesn’t fit your timezone.
- Install the PWA if you’d rather get push than email for real-time alerts.